29/07/2011

SBA Initiates Mobile Quick Response Code

 

In its path-breaking style reflective of its pioneering role, Saud Bahwan Automotive has introduced Mobile Quick Response codes  for its new Camry ‘Executive’ edition. Featuring prominently on the newspaper advertisement, the QR code allows the readers to directly  go to the Camry Executive Mobisite by simply scanning it off the newspaper. 

An excitingly new innovation, QR codes are a link between the real and the virtual world. Mobile phone users can switch on their QR reading application and point their mobiles (or other camera-enabled mobile) at the QR Code. With the right software, their  browser  takes them directly to the Camry Executive Mobisite.

At the Camry Executive Mobisite, five simple menus offer up Special Features, Specifications, Test drive Bookings, Free Downloads and Comprehensive m-brochures.

A surprising treat awaits anyone  booking a test drive – they can take home a complimentary gift – absolutely free!

In the Special Features section,  the latest exterior and interior  features can be easily discovered. The m-brochure may also downloaded  to the  mobile. Other exciting downloads are also on offer at the Mobisite.

The application, ‘QR Code Reader’ can be directly downloaded from i-nigma.com or from Apple App Store (for I-Phone), Android Market, or BlackBerry App World (for BlackBerry Phones), Nokia Users please  download from OVI Store.

According to a spokesperson, “The QR Code is part of SBA Automobiles enhanced social communications initiatives that aims at offering Toyota enthusiasts the ultimate and most exciting experience.  As part of the launch of it’s Camry Executive, SBA is the first  automotive company in Oman  to implement the sophisticated QR Codes in its news paper   ads to engage with the users.”

Remarked an early-bird user, “This proved to be a  great way for me to discover all the things  was curious about in the new Camry. Keep up the good ideas!”

Recently launched in Oman, the Camry ‘Executive’  is a desirable sedan totally packed with excitingly fun and functional features, which are a beautiful mix of smart, pleasant elements designed to t ake every journey well beyond the road. These include  Front Bold Chrome Grille, Turn Signal on Outer Mirror, 4-spoke Leather Steering, 17’ Alloy Wheels, Leather Gear Shift Knob, Muffler Cutter,  Chrome Pedals, Bluetooth Kit, Rear Spoiler (Lip type), Chrome Inner Door Handle, Metallic Door Trim Ornament and ‘Executive’ Badge.

For Test Drive requests & more, visit ToyotaOman.com

Partner Events