29/04/2011

Topic of the Week: Marketing

Marketing: Evolution, Concept & Functions

 
People apply different ways and techniques these days on marketing their goods in this competitive economic world. The word “marketing” is used loosely and different people convey different meanings through it. To some, it simply means selling, while to others it includes not one but many activities, like selling, advertising, and distribution. The concept of marketing has undergone great changes. What is marketing in your opinion?